It’s been two years since Sony raised the bar for wireless earbuds. Six months before Apple upped its own game with the AirPods Pro, the WF-1000XM3 set a new standard for sound and active noise cancelation. Since then, few companies have been able to match – let alone surpass – their performance.
After several weeks’ worth of leaks, the electronics giant is back with the WF-1000XM4 – a pair of buds it claims will best both the sound quality and ANC of the originals. It’s a high bar with an equally lofty price tag. The pricing was steep with the originals at $230, and now it seems Sony is really leaning in here at $280.
The wireless earbud category was already feeling crowded in 2019, but that’s nothing compared to where we’re at in 2021. There are also plenty of sub-$50 options out (you can also pick up decent Sony earbuds for under $100). Rather than finding a way to drop the cost, however, Sony is looking to cement a place at the truly premium end of spectrum, at $30 more than even the AirPods Pro.